Frank Bloem is an artist who uses scent as his primary medium. He studied Fine Arts at the Rietveld academy. In the summer of 2016, Frank changed his focus from visual art to olfactory-based works. He started The Snifferoo, a perfume laboratory and a place for education and experiments in the realms of scent. This led to various commissions from personalized perfumes to the recreation of elephant smells for the Amsterdam Zoo.